Our Story

Loved by Ella began with a question wedding photographer Ella Otranto heard often: which veil will look beautiful in photographs without overwhelming the dress?

When one bride came back surprised by the price of a simple veil, Ella began looking for a more reasonably priced alternative. That search became Loved by Ella.

A photographer’s perspective

Ella looks at the way a veil moves, how a robe drapes and where a hairpiece catches the light. The Isla SeeMe veil, with its single sheer layer, reflects that approach: let the dress show through and keep the detail considered.

From the wedding morning onwards

The collection now includes bridal and bridesmaid robes, hair accessories and garters. Our robes are offered without personalisation, so you can wear them beyond the wedding morning too.

Find your kind of bridal

You do not need every accessory. Start with the pieces that feel right for your dress, hairstyle and day. Our bridal styling guide helps you compare the choices, and Ella’s edit gives you a place to begin.

Based in Perth, Western Australia. For help with styling, measurements or a wedding date that is close, get in touch or email hello@lovedbyella.com.au.