Our Story

At Loved by Ella, we’re passionate about making women look and feel beautiful. That’s why we created the perfect veil for every bride. Designed by an award-winning Australian wedding photographer, our oh-so-sheer Isla veil is beautiful, timeless and high quality. It’s the perfect way to add an elegant touch to your bridal look—and accentuate every beautiful detail of your wedding dress.

Each piece in the Loved by Ella collection is designed to flatter every bride and make her day that little bit more special. Because you deserve to look as good as you feel on your wedding day!